Reportedly worth 10 million! The two-letter domain name AV.COM sold by Yahoo is reported to have changed hands again!
Published: 2018-07-03
For capable investors, the allure of a good domain name is enormous. In fact, when I saw this domain transaction of AV.com today, I was resistant. After all, I am so pure that I don't quite understand what AV is, but I am still interested in that "rumored 10 million yuan" transaction price, so I came to chat with everyone about this matter.
AV.com Rumored to Change Hands for 10 Million
In 2015, AV.com was purchased back from overseas through a domestic broker. The disclosed transaction price at that time was as high as high seven figures. Given the situation in which premium domain names have obvious advantages in preserving and increasing value, AV.com being sold for 10 million this time can be said to have a bit of a "friendly price" element.

AV.com is not a simple 2-letter domain name. The letters AV are the abbreviation of "Adult Video." Its same-type domain names sex.com and porn.com once sold for high prices of 13 million USD and 9.5 million USD respectively. In the new era where otaku men and fujoshi women are prevalent, if AV.com is used for website building, it will inevitably bring huge search volume, let alone website traffic—you know what I mean!
A brief introduction: searching the keyword "AV" on Baidu yields 12 million related results.
Buyer — Gao Suhua (Shu Laoda)
According to the queried whois information, the domain name AV.com should have already completed its transaction, and it has now been transferred to the buyer Gao Suhua (Shu Laoda). Regarding this "crossover big shot," I think it is necessary to introduce him properly.
Gao Suhua, known in the circle as "Shu Laoda," has more than ten years of Internet entrepreneurship experience. He is a well-known big shot in the domain circle, self-media circle, and blockchain industry, and he holds multiple identities. There are many descriptions of Gao Suhua's identities online: leader in digital asset investment, initiator of the Cross-Strait Blockchain Alliance, founder of the Cross-Strait Blockchain Industry Base, blockchain project investor, founder of Block Planet, founder of Detonator Network, traffic owner of million-level WeChat official accounts, (hundred-million-level) co-founder of Xinmei....
As a domain investor, Gao Suhua is also one of the outstanding people who entered this field relatively early. His domain parking income in 2007 and 2008 was quite substantial, and his profit from domain investment exceeded 100 million. Having played in the domain game for more than ten years, he has registered a large number of premium domain names and also sold quite a few to end users. For example, didi.cn was sold by him to Didi; in April this year, he also acquired the 2-letter domain QC.com, which has the meaning "Q Coin," from GoDaddy at an eight-figure price.
In addition, in fields such as self-media and blockchain, Gao Suhua is also very influential. He once joined with partners to establish a new media venture investment company, "Xinmei Chuangtou," which owns many high-quality projects, such as Shidian Dushu, Moli Xiangce, Hanguo She, and a number of other well-known new media projects.
In this way, crossing into multiple fields such as domains, self-media, and blockchain, Gao Suhua's fame has become increasingly prominent. This time, acquiring AV.com for a large sum is also worthy of congratulations, and the 10 million yuan transaction amount widely rumored in the circle once again shows us the investment value of premium domain names.
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