Transaction amount of 12.5 million USD! How much is the domain name Style.com bought by the global fashion shopping platform Farfetch worth?

News on July 3: Last June, globally renowned fashion shopping platform Farfetch acquired the fashion e-commerce website Style and the brand domain name Style.com from American publishing giant Conde Naste. Recently, this transaction was disclosed by foreign media, with an amount of US$12.5 million.

Style was previously a famous fashion information website under American publishing giant Conde Naste. In April last year, this end user announced that it would transform into a content e-commerce website. However, the e-commerce dream did not last long, and it soon changed hands in June of the same year to the fashion platform Farfetch. At present, visiting its official domain style.com redirects to Farfetch's official website farfetch.cn.

The domain registration of style.com dates back to 1995; its meaning of "style" is known worldwide and it is used very frequently. It is precisely because style.com has high public recognition, comes with traffic and brand advantages, and style.com originally built a website and had already gathered many fans. Therefore, when Farfetch acquired Style, netizens considered it a highly profitable transaction.

Calling it highly profitable is not an exaggeration at all. According to industry sources, before changing hands, Style had spent US$100 million on a fashion transformation, but was later acquired for only US$12.5 million. In this transaction, FarFetch not only obtained Style's original customer data, intellectual property, etc., but also acquired two premium domain names, Style.com and Style.co.uk, at the same time. It could be said that it was quite "good at buying".

However, the reason this transaction could be completed was also due to the close relationship between FarFetch and Conde Naste. According to foreign media reports, Conde Naste and FarFetch not only have an important cooperative relationship; Conde Naste is also an important investor in the FarFetch platform.

Source: West.cn News, original address: Transaction amount US$12.5 million! How much is the domain Style.com bought by global fashion shopping platform Farfetch worth?