Procter & Gamble acquires New Zealand skincare brand Snowberry! Its brand domain name once sold for 400,000 yuan!

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On June 28, news came that in February this year, international daily chemical giant P&G acquired New Zealand skincare brand Snowberry, and the deal was reportedly worth tens of millions of dollars. Recently, the brand domain name snowberry.com was officially transferred to P&G's name.

Snowberry is an anti-aging skincare brand from New Zealand, founded by beautician Soraya Hendesi. The original intention of founding the brand was that Soraya Hendesi wanted to produce trustworthy skincare products for herself and her family, insisting on using natural plant oils and clinically proven bioactive ingredients to achieve anti-aging and other skin benefits. This acquisition of Snowberry by P&G means that P&G Group has added another piece to its beauty business segment.

Snowberry's brand domain Snowberry.com was registered in 2004 and has a history of 18 years. The domain is a relatively common English word, meaning "snowberry, snowberry wood"; its corresponding end users include the UML plugin Snowberry, the font family Snowberry, and the Snowberry skincare brand. Of course, in terms of commercial value, as the official website domain of Snowberry, Snowberry.com has long been famous. Although it is currently inaccessible, its market value still cannot be underestimated.

According to foreign media reports, when the domain Snowberry.com was sold by its previous holder, it was once priced at US$59,800, approximately RMB 400,000. Presumably, after changing hands to P&G this time, its value should be very different.

Source: West.cn News, original link: P&G acquires New Zealand skincare brand Snowberry! Its brand domain once sold for RMB 400,000!

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