Promoter

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Features:
Promoter is a marketing tool for recruiting users to help merchants increase product sales.

Applicable products:
Currently, the applications supported by this marketing tool include products published in “商城”, columns and single items in “知识付费”, and products published in “点餐外卖”..

Use cases:
1. Users actively apply to become a Promoter on the Mini Program’s “My - Promotion Center” page to help merchants promote products;
2. Promoters can click the button [Invite Friends to Promote] on the “My - Promotion Center” page to invite friends to join the promotion team;
3. The merchant completes the Recruitment Plan in the backend, generates a QR code and sends it to friends. Friends can scan the QR code to apply to become a Promoter.

Promoter is a powerful marketing tool we launched. Through the Promoter’s two-level distribution capability, merchants can quickly recruit a large number of Promoters to assist in selling products, and stimulate Promoters’ motivation to promote by paying them commissions.

I. Promoter Introduction

1. Recruit Promoters

After the merchant formulates a Recruitment Plan, users can apply to become a Promoter on the Mini Program’s “My - Promotion Center” page. After the merchant approves the application (if set to not require review, it will be automatically approved), the user becomes a Promoter of the store and can participate in promoting products in the store.

2. Promote Products

After a user becomes a Promoter, they can see the product list on the “My - Promotion Center” page. After clicking the [Promote] button, they can promote according to the prompted promotion method (they can also see the [Promote] button on the product details page of products participating in promotion, and then promote according to the prompted promotion method).

As long as other users click the product promotion sent by a Promoter (including scanning the promotion poster), the commission will be given to the corresponding Promoter after the customer clicks the latest promotion link sent by the Promoter and makes a purchase.

3. Customers

When a user clicks the product promotion sent by a Promoter (including scanning the QR code on the promotion poster) and purchases the product at any time, the Promoter and their superior will both receive the corresponding commission and invitation reward. Note: The latest share click entry is valid. For example, after Promoter A shares the product with B and B clicks it, then Promoter C shares the product with B and B clicks it, if B purchases the product, the commission and invitation reward will be counted for C and C’s superior;

4. Develop Subordinate Promoters (Two-Level Distribution)

Promoter A initiates a Promoter invitation to friend B in the Promotion Center (clicking the button [Invite Friends to Promote]). After friend B clicks the link and submits an application, the Mini Program backend management platform reviews it. After approval, friend B becomes Promoter B.

At this point, Promoter B becomes a subordinate Promoter of Promoter A. After B successfully promotes, B receives commission, and A can receive an invitation reward.

II. Promoter Settings (Operation Process)

1. Enter the Mini Program backend management platform, “Promoter” application

2. Edit Recruitment Plan

3. Enable Promoter-related settings

4. Set promoted products

5. Recruit Promoters

6. Promoter promotion methods

7. View and calculate Promoter performance

Step 1: In the Mini Program backend management platform, click “Add Application”, select the “Promoter” application to enter the Promoter application introduction page, then click “Buy Now” or “I Want to Try” to use the Promoter function.

Step 2: Edit Recruitment Plan

The Recruitment Plan is a plan description shown to Promoters. Click “Recruitment Plan”, fill in the corresponding content on that page, and then click “Save” to create the Recruitment Plan.

Click the sharing address link, and the Mini Program code corresponding to the Recruitment Plan will pop up. You can download the Mini Program code and share it with users or friends. Users can scan the Mini Program code to apply to become a Promoter.

Step 3: Enable Promoter-related settings

Click “Settings”, then set the relevant attributes on that page. The settings include whether to enable Promoter recruitment, whether Promoter applications require review, whether to enable invitations, whether to display ratios and rewards, validity period, Promotion Center button text, invitation description, commission settlement ratio, and invitation reward ratio.
(Note: 1. You need to activate the “微商城”, “知识付费” or “点餐外卖” application to use Promoter and set the commission settlement ratio and invitation reward ratio; 2. After saving the settings, select + Import All in the “Product List” and then click Confirm. If you want to set the commission and invitation ratios separately for a certain product, you need to find the product among the imported products and set it separately (see Step 4 below for details))

After the application name (such as “微商城”, “知识付费” or “点餐外卖”), you need to click the enable button, set the commission settlement ratio and invitation reward ratio, save them, and then add them in the product list;

Step 4: Set Promoted Products

Click the “Product List” page. This page mainly displays Add Product and Import All (currently for products published in the “微商城” application, columns and single items in the “知识付费” application, and products published in the “点餐外卖” application). Therefore, if users want to use the Promoter function, the prerequisite is to add the “微商城”, “知识付费” or “点餐外卖” application; otherwise, the Promoter application is just for show, with no products to promote.

The commission settlement ratio and invitation reward ratio filled in on the “Settings” page are general ratios set for the “微商城”, “知识付费” or “点餐外卖” application. If you want to set the commission and invitation ratios separately for a certain product, click “Settings” in the product list column, then set it separately for that product on the pop-up “Promotion Settings” page. You can also set whether to participate in promotion, upload a custom promotion poster, enter an invitation message, and whether to display avatars.

Step 5: Recruit Promoters

“Promoter Recruitment” is disabled by default. Only after the merchant enables the Promoter recruitment function can users submit an application to become a Promoter through the Recruitment Plan page. After the merchant disables it, users cannot become Promoters through the Promoter Recruitment Plan or by inviting friends to join (see Step 3 above for details).

Recruitment methods:
1. Users actively apply to become Promoters on the Mini Program’s “My - Promotion Center” page to help merchants promote products;

2. Promoters can click the button [Invite Friends to Promote] on the “My - Promotion Center” page to invite friends to join the promotion team;

3. The merchant completes the Recruitment Plan in the backend, generates a QR code and sends it to friends. Friends can scan the QR code to apply to become a Promoter.

Note: The Promoter review function is enabled by default. Users who submit a Promoter application need to be approved by the management platform before becoming Promoters. If Promoter review is disabled, no management platform review is required, and they automatically become Promoters.

On the “Promoter” page, click “Pending Review”. On the pending review list page, click the “Review” button to review each user applying to become a Promoter:

By default, “Enable Invitation” is enabled. If you do not need Promoters to invite subordinate Promoters, you can disable this button;

By default, “Whether to Display Ratios and Rewards” is disabled. If you need Promoters to see the estimated product earnings, you can enable the button behind it and save;

The text of the Promotion Center button can be modified, not exceeding 15 characters;

Note: The default inviter of users who actively apply to become Promoters on the Mini Program’s “My - Promotion Center” page is the administrator of that Mini Program.

Step 6: Promoter Promotion Methods

On the Mini Program’s “My - Promotion Center” page, Promoters can view the list of products that can be promoted. The earnings after successful product promotion will be automatically calculated and displayed in the list. Click the button [Promote] after the list to see 2 promotion methods; either promotion method can be used.

Step 7: View and Calculate Promoter Performance

Promoters can view information such as order records and earnings from successful promotions. Merchants can also view Promoters’ transaction details in the backend.

Promoter:

Merchant:

Step 8: View Data on Accumulated Customers and Successfully Invited Subordinate Promoters

Promoters can view successfully promoted customers and invited subordinate Promoters (including the promotion orders generated by each customer). Merchants can also view the Promoter’s customer list and which Promoter the customer belongs to in the backend.

Promoter:

View subordinate Promoters successfully invited by a Promoter

Merchant:

Note:
1. The commission settlement ratio and invitation reward ratio are calculated based on the actual payment amount of the product (for example: a promoted product has a commission ratio of 5% and an invitation ratio of 3%. The product price is 100 yuan. When the user enters to purchase, they use coupons, full reduction, and other promotional activities, and the actual payment amount is 80 yuan. Then the commission for the promoted product is 80 x 5% = 4 yuan, and the invitation reward is 80 x 3% = 2.4 yuan);
2. If a product participates in special promotions such as flash sales or group buying, merchants may consider whether the product should participate in promotion as appropriate to avoid fund loss.
3. Except for 知识付费, all other applications require confirmation of receipt before rewards can be obtained.