To shorten the domain name, this overseas end user splashed out nearly 2 million yuan!

June 29 news: In mid-May this year, the three-letter domain name EEN.COM topped that period's DN list with a sale price of USD 300,000, equivalent to RMB 1.98 million. Recently, the domain name has been put into use as the new official website domain of Eagle Eye Network.

The domain name EEN.COM was registered in 1998 and has a history of 20 years. It is the abbreviation of “exceptional educational needs” and also corresponds to the acronym of Enterprise Europe Network. It is understood that the domain name EEN.COM was brokered by broker Larry Fischer. So far this year, it is the domain tied for 10th with signet.com by sale price on the DN list, and its previous holder was anything.com.

Although the current whois information still shows EEN.COM under anything.com’s name, yesterday morning a cloud video surveillance service provider named Eagle Eye Network officially announced that it has activated EEN.COM as its official website domain, and the original domain EagleEyeNetwork.com has stopped being accessible.

Dean Drako, founder of Eagle Eye Networks, said: “With the rapid development of Eagle Eye, Eagle Eye has chosen to improve communication efficiency with partners and customers through investment. Changes in this field reflect Eagle Eye’s strategic development as a leader in the cloud video surveillance field. We will make the business more commercially valuable by simplifying and shortening the official website domain. At present, Eagle Eye has also updated its email domain suffix.”

Indeed, compared with the original domain EagleEyeNetwork.com, the new official website domain EEN.COM is more concise and impressive. This domain has advantages in both typing and memorization, and is greatly beneficial to the growth and expansion of the enterprise, as well as the publicity and promotion of the corporate image. For Eagle Eye, spending USD 300,000 to upgrade its domain to EEN.COM and improve the access efficiency of users and potential customers is a matter of excellent value for money.

Source: West.cn News, original link: To shorten its domain, this foreign end user splashed nearly RMB 2 million!