Upgrade brand domain name! German luggage website spends 575,000 yuan to acquire koffer.com.

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June 28 news: The latest sedodomain name sales list has just been released. Among them, a domain name koffer.com sold for US$86,892 (575,000 yuan) caught the editor's attention. After checking, it was found that the domain name was acquired by a German e-commerce end user, mainly to prepare for the upgrade of its brand domain name.

According to whois information, the domain name koffer.com was registered in May 1999 and has a history of 19 years. Although in terms of meaning, koffer.com has no special meaning, the whois information shows that its buyer is Tasko Products GmbH (塔斯科产品公司), which is a German e-commerce end user, and its official website domain name is tasko-products.de.

Why would a German e-commerce end user acquire the domain name koffer.com? After searching, it was found that Tasko Products owns a luggage website kofferprofi, which is a professional brand luggage direct sales website with more than 10 years of history. The website offers the flagship products of more than 90 well-known luggage and leather goods brands from Germany and around the world. Its official website domain name is kofferprofi.de.

Thus, Tasko Products' intention in acquiring the domain name koffer.com is self-evident. As a professional brand luggage website, it is naturally reasonable to have a domain name that closely matches the brand. Moreover, compared with the original official website domain name kofferprofi.de, the new domain name koffer.com is more concise and impressive, making it easier for users to remember and type. If the brand domain name is upgraded to koffer.com, it can not only protect the brand to the greatest extent and prevent traffic loss, but also more intuitively and effectively publicize and promote the website.

From this perspective, Tasko Products' acquisition of the domain name koffer.com for more than 570,000 yuan is indeed a wise move. It should be noted that, in addition to corresponding to its own luggage website, the domain name Koffer.com also corresponds to another German luggage website named after it—Markenkoffer. The brands owned by this website include 日默瓦, Samsonite新秀丽, Jack Wolfskin, Eastpark, etc. As competitors that are also luggage websites and are all closely connected with koffer.com, it goes without saying how important it is to acquire koffer.com first.

Source: 西部数码 News, original link: Upgrade brand domain name! German luggage website spends 575,000 yuan to acquire koffer.com

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