Domain name WKZJ.com was instantly sold at a fixed price of 120,000 yuan! Was it acquired by the end user “微课之家”?

News on June 27: Another four-letter domain has been revealed in a transaction: the domain wkzj.com was snapped up at a fixed price of 120,000 yuan, and industry insiders believe it is very likely an end-user acquisition.

The domain wkzj.com was registered in October 2007 and has a history of 11 years. As a four-letter domain, wkzj.com has very short characters, giving it a great advantage in memorization and typing; in terms of meaning, it also has many rich meanings such as “悟空之家、味可滋酒、微课之家、万科中介、文库之家、网咖之家”, and can be widely used in fields such as financial management, education and training, real estate agency, document library search, medical insurance, etc. Its market value is good.

Because four-pinyin-initial domains are rich in meanings that can be mined, they are one of the ideal choices for many end users to build websites. The reason why the domain wkzj.com is guessed to be an end-user acquisition, in addition to its quality and meaning, is also because its related domain wkzj.net has already been used by “微课之家” to build a website. It is understood that 微课之家 is an Internet + education service platform that serves all teachers and students with teaching and learning needs for daily teaching micro-lessons and homework sharing, pushing, learning, and statistics.

According to whois information, although the owner of the domain wkzj.com is under privacy protection, the registration location is shown as “湖北省武汉市”, and 微课之家 is affiliated with 武汉均衡教育科技有限公司. Based on this clue, the editor also believes that 微课之家 acquiring the protective domain wkzj.com is entirely reasonable.

After all, the domain wkzj.com closely corresponds to the website name of 微课之家. If it cannot be acquired for one's own use and the brand domain is allowed to fall into the hands of others, it would be a loss for both website traffic and brand protection.

Source: 西部数码 News Information, original link: Snapped up at a fixed price of 120,000 yuan! Did end user “微课之家” acquire it?